The Chamber will be closed the following dates:

 

November 11 in observance of Veteran's Day

 

November 28-29 for the Thanksgiving Holiday

 

December 24 - January 1 for the Christmas/New Year Holiday

 The Yuba Sutter Chamber of Commerce is a vital part of the ongoing growth that is taking place here in the Yuba Sutter area. Your membership in the Chamber provides unparalleled opportunities to connect with peers, current and prospective clients and partners.

 

Further, the programs and events we present provide extraordinary opportunities to grow needed networks and gain new insights to address the ever-changing challenges facing all of us in business today. By working together as Chamber members, we have a much stronger voice with our elected leaders as they contemplate policy revisions and new rules and regulations that create greater certainty and an improved environment for business in our community.

 

Our body of work ranges from the very popular LEADership Yuba Sutter to the -- back by popular demand -- CA Swan Festival! We conduct many workshops and trainings to help businesses grow and be successful. We host Business Connection Breakfasts to keep the community in the know on big things happening in Yuba Sutter. During elections we host election forums so our citizens can make informed voting decisions. Our Government Affairs Committee and United Chamber Advocacy Network membership are hard at work to provide advocacy for our business community. We have many programs and networking opportunities that help business to grow their connections and business!  In total, we have  dozens of Chamber programs covering education, leadership development, business growth and networking.

 

To make all of the programs possible, the Yuba Sutter Chamber of Commerce actively recruits local member support at a variety of levels. From the Champion Circle Partner to Business Partner, each of our members are critical in fulfilling our mission.

 

We look forward to continued growth at the Chamber thanks to our members!

 

Marni

MEMBER To MEMBER 

Member to Member Discount Program

 

This FREE program will help you build business-to-business relationships with other companies and organizations by offering products and services at a discount to other Yuba-Sutter Chamber members and their employees. Designed to enhance your membership value, this program encourages members to buy from other members to save money, increase visibility and promote new business for their companies.

 

This great marketing opportunity is free to you as a member of Yuba-Sutter Chamber. If you would like to participate, please click the button below. Once we receive the listing of offerings from businesses, we will then list it on our website and in our membership directory.

 

NOTE: This program is not intended to endorse a particular product or member firm but to promote member-to-member relationships.

 

 

4 Ways You Need to Be Using Personalization in Business

 

No one wants to be a number. But there’s no better way to make those around you feel like one than by applying the same treatment to everyone across the board. Nope, individualization is in and it’s no longer a trend but an expectation thanks to companies like Netflix and Amazon. Through companies making suggestions based on past behavior, customers have now become accustomed to this level of service and knowledge of their preferences.

 

But “you might also like” suggestions aren’t the only places you should be using personalization and preferences in your business. Implementing them in the following areas will help you better connect with people and help them self-identify your business as one they want to support.

Communications
I am not a fan of phone calls. I have the luxury of working for myself and organizing my own day. My day is very full with writing and researching. An unplanned call derails me. Your customers may feel the same way. Or they may love calls and hate reading long emails.

 

Allow your customers to decide how they want to hear from you and on what topics. Do they want emails on discounts and texts on flash sales? Maybe they don’t want your newsletter but want coupons. Give them the option to make a selection. Allowing them to choose their favorite kind of communication will increase your open rate because they’re receiving it in a format they like and only the information that is valuable to them.

 

On the other hand, if you just serve up business communications the same way to everyone, you’ll annoy many subscribers and they may opt out just because they find it tiresome. 

 

Media
Hopefully, you’re using some form of content marketing or producing valuable resources for the things your audience finds interesting.  A natural inclination for content producers--thanks to search engines unquenching needs--is to produce written content. And that is important. But your audience may also like video or podcasts. They may like step-by-step visual depictions or graphics.

 

You can poll them to find out their preference or create resources in all major forms of media and track what gets the most attention and interaction. This information may vary by platform. For instance, video may be your most popular kind of post to Facebook but long articles may be a favorite on your website. Speaking of...

 

Content Length
I have clients who hate to read. Maybe you are nodding your head. Maybe you too are a bullet pointer. Maybe your audience isn’t. In order for your customers to find value in your content, it has to be in a media form they enjoy (see above) and a length they’re willing to explore.

 

There’s a change we’re seeing in written content these days. Articles are becoming lengthier. While it’s still necessary to make it skimmable, search engines and people are looking more for definitive guides on subjects. They don’t want to spend hours researching. They want everything they need to know on the topic in an organized guide. This isn’t hard to produce. For instance, if you’re a CPA and you’re creating content for your audience, you may have created dozens of blog posts over the years on best practices for small business. You’ve likely penned blog posts on smart planning steps, tax deductions no one uses but should, and a million other helpful bits.

 

Take those and stitch them together into the Definitive Tax Guide for Small Business: 200+ Tax Tips You Didn’t Know You Needed. Your audience should love it and so will Google. Then take each of those tax tips and use them in image quotes on social media. That way people who love lengthy pieces have what they need and those who want bullet points get what they want too.  

 

Employee Gifts and Contributions
Finally, when thinking about your business, don’t forget the needs and desires of your employees. If you’re giving employee gifts or bonuses, remember employees don’t all find value in the same thing. Some people love money, others don’t like the taxes they could be paying on sizeable bonuses. Some like gift cards, others feel like that shows them they’re only worth $25. Allowing them to select how they are rewarded goes a long way to making them feel appreciated.

 

Many companies are also donating money or employee time through volunteering to charities. If you do this, consider allowing employees to choose how the money is directed or which organizations receive the benefit of their time. It will mean more to them and they’ll be more passionate about the results.

 

Personalization is no longer a trend but an expectation. Implementing it is a way of connecting and building know, like, and trust. The best way to embrace personalization is by researching and asking those closest to your business what their preferences are. But be aware, if you do, you need to be ready to implement them. No one wants to be asked their opinion just to receive a pat response in return.

 

 

Christina R. Green teaches small businesses, chambers, and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and WritersWeekly. She is a regular blogger at Frankjkenny.com and the Event Manager Blog.  

 

Christina is an introverted writer on a quest to bring great storytelling to organizations everywhere.

 

 

ADVOCACY

Government Affairs Committee

November 5, 2019 7:30 AM – 8:30 AM
Yuba-Sutter Economic Development Corporation
950 Tharp Rd, Ste 1303, Yuba City

State of Beale 

Friday, November 22, 2019

Hillcrest Catering, 210 Julie Dr, Yuba City

 

NEW MEMBERS

 

Dove Auto Glass

598 Garden Hwy

Yuba City

788-2874

 

EZ Towing

90 Wilbur Ave

Yuba City

671-1000

 

Huckleberry’s

724 W Onstott

Yuba City

645-7688

www.huckleberrys.org

 

Nickell Tax

610 C St, Ste A

Marysville

742-0283

 

No Cal Ink and Toner

367 Burns Dr

Yuba City

751-9585

OCTOBER MEMBER ANNIVERSARIES 

Member Since 1968

Wilbur Packing Co, Inc & Wilbur Ranch, Inc

 

Member Since 1980

Sierra Central Credit Union, Harter

 

Member Since 1987

Valley Contractors Exchange

 

Member Since 1988

Stromer Realty

 

Member Since 1990

David R Anderson, Attorney at Law

 

Member Since 1991

Knife River Construction

 

Member Since 1992

Sam’s Club

 

Member Since 1993

Golden Pacific Bank

 

Member Since 1996

County of Yuba

 

Member Since 2000

Peach Tree Golf & Country Club

 

Member Since 2002

Mathews Packing

Ampla Health

 

Member Since 2004

Prestige Assisted Living at Marysville

 

Member Since 2005

McNally’s Appliances, Marysville

McNally’s Appliances, Yuba City

 

Member Since 2006

Lakeview Center/Freetime Java

Costa Vida Mexican Grill

 

Member Since 2007

Grocery Outlet, Yuba City

Jacque’s Dance Expressions & Jacque’s Closet

 

Member Since 2009

State Farm Insurance – Angel Reynoso

Plumas Self Storage

 

Member Since 2011

Keller Williams Realty

 

Member Since 2012

Kristel Martin- Skincare Specialist and Make-Up Artist

G. Stan Kearby Insurance Agency

Bill Edick Insurance Agency

 

Member Since 2013

Bridges to Housing

Reach Air Medical Services

Hawkins Exteriors

 

Member Since 2014

FREED Center for Independent Living, Disability and Aging

Sutter Buttes Regional Aviation Assoc

Sutter Buttes Mercantile

PFC Insurance Center

Premier Driving School

Nissan of Yuba City

 

Member Since 2015

Oakview Insurance Services, Inc

Poppies

 

Member Since 2016

Westhaven Solar, Inc

 

Member Since 2017

Telcom Data, LLC

Hopewell CPR Training

 

Member Since 2018

Daniel Gaines Farmers Insurance Agency, Inc.

George Knoop, Keller Williams Realty

Lock-Tite Storage Center

SendOut Cards

Vaughn Mercury

Virtually Aligned Mobile Notary & Loan Signing

CHAMBER EVENTS

MEMBER EVENTS

GOVERNMENT MEETINGS

Yuba County Board of Supervisors

935 14th St, Marysville
Held at Board Chambers
Wednesday, 11/06/2019

9:00 am - 11:00 am

 

Sutter County Board of Supervisors

Council Chambers at City Hall

1160 Civic Center Blvd Ste A

Tuesday, 11/05/2019

3:00 pm - 5:00 pm

 

Sutter County Goal Setting Meeting

Wednesday, 4:00 pm - 6:00 pm

Ettl Hall, 1333 Butte House Rd (Behind the Community Memorial Museum)

It is a public meeting to discuss progress and set goals and priorities for the next fiscal year.

 

Yuba City Council Meeting

Council Chambers at City Hall
1202 Civic Center Boulevard
Tuesday, 11/05/2019
6:00 pm - 8:00 pm

Marysville City Council Meeting

Marysville City Council Chamber
526 C Street
Tuesday, 11/05/2019
6:00 pm - 7:00 pm

Live Oak City Council Meeting

Council Chambers at City Hall
9955 Live Oak Blvd.
Wednesday, 11/06/2019
7:00 pm - 8:00 pm

Wheatland City Council Meeting

Wheatland Community Center
101 C Street

Tuesday, 11/12/2019
6:00 pm - 7:00 pm

Yuba-Sutter Chamber of Commerce

1300 Franklin Rd., Yuba City, CA. 95993

530-743-6501

www.yubasutterchamber.com

 

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Yuba Sutter Chamber of Commerce | 1300 Franklin Road | Yuba City, CA 95993