YUBA-SUTTER CHAMBER OF COMMERCE

THE VOICE FOR BUSINESS

CATALYST, CONVENER & CHAMPION

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Good Afternoon!

I hope you enjoyed your weekend! It was beautiful and there were hints of Fall in the air. I just love the change of seasons, especially Fall because that means the Holiday season is just around the corner. And with that, lots of shopping, eating and time with family. We have missed out on a lot of family time during Covid so hopefully this season looks a little more normal for all of us. I am also hopeful that we will keep our shopping local as much as we can. Our businesses need us now more than ever!

And speaking of shopping local, we have a great event coming up on November 13, 10 AM- 2 PM, right here in the Chamber parking lot. It’s our Holiday Vendor Fair! We will have 35+ vendors plus, food, music, and photos with Santa! So, grab the kids or grandkids and come on out and shop local and get ahead on your holiday shopping.

We have also scheduled a number of webinars through the Spring so make sure to check them out and register!

Business Basics Series

Business Basics October 13, 9 AM - Noon - An Overview of all the steps to consider in starting and growing including licensing, procedures, etc. REGISTER
Business Plan Development November 10, 9 AM - Noon - Details of writing and implementing a solid business plan to chart the fudnind and operations of a successful business. REGISTER
Financing Your Business January 12, 9 AM - Noon - What is needed by banks, different funding resources available and being prepared to meet with lenders and investors. REGISTER

Leadership Development – October 19, 9 AM – 10 AM

Enhance your leadership skills by filling your "Leadership toolbox." A guide to prepare you to be polished and ready for that big meeting, presentation or interview. REGISTER

What’s New on Facebook? - November 16, 9 AM – 10 AM

Learn about what's new on Facebook and get tips that you can implement to help increase your sales! REGISTER

Year-End Employment Law Update – December 14, 1:30 PM – 2:30 PM

Get the latest labor law updates for your business. REGISTER

SPEAKER, SHAWN M. JOOST

Shawn Joost is Of Counsel with Murphy Austin’s Labor and Employment law practice. Shawn advises companies in all areas of employment law, including employment classification, employee termination, leave decisions, wage and hour matters and drafting effective and enforceable employment policies, and executive employment agreements

What’s Digital Marketing All About? – January 18, 9 AM – 10 AM

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.

Learn how to use digital marketing for your business. REGISTER

How to Maximize FREE Marketing Resources – February 15, 9 AM – 10 AM

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. In this webinar you will learn more about FREE marketing resources, Guerilla & Grassroots Marketing. REGISTER

It's All About Relationships! Tools to Help Your Business Grow – March 15, 9 AM – 10 AM

It IS all about relationships! There are many tools out there that can help you to build those relationships in your business for maximum success! REGISTER

Grow Your Business on TikTok – April 19, 9 AM – 10 AM

TikTok for business is where you can unleash your brand's creative side. A fully immersive no judgement world where there's an audience for every voice.

No matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here. REGISTER

There’s an App for That? Building an App in Wix – May 17, 9 AM – 10 AM

Learn how to build and app for your business in Wix. REGISTER

Lots going on at the Chamber! As always, thank you for your membership to the Chamber! We appreciate you and your business!

Be Well,

Marni

Big Thanks to River Valley Community Bank for Sponsoring Santa at the Holiday Vendor Fair!!

GRAND OPENING CELEBRATION OF YUBA COLLEGE'S IDENTITY AND ENGAGEMENT CENTER.

The Chamber had the privilege of celebrating the grand opening of the Identity and Engagement Center at Yuba College. Congratulations and job well done! The College's commitment to creating and fostering an environment that celebrates diversity is to be commended. The hard work by students, staff and faculty that went into creating this center demonstrates that commitment.

The center is staffed by two student Equity Ambassadors, who will assist in the development and implementation of events that are aligned with the Cultural Heritage Calendar. Additionally, they will provide support for students and employees to engage in discussions and activities in a safe space. Identity is multi-faceted, the Equity Ambassadors will ensure that intersectionality is considered when supporting engagement opportunities. The students will also assist in the checkout of the library books within the center, facilitation of games that explore identity, and maintain the flag wall and other decorations to enhance the experience within the center.

The Identity and Engagement Center is a technologically advanced room that has four computers, multiple areas to plug in USB connected devices or laptops, and a PolyCom system for presentations and the facilitation of Zoom meetings. Clubs, programs, and classes will be able to utilize this room to engage in activities that advance the knowledge and understanding of all aspects of identity including, but not limited to, cultural, gender, sexuality, and ability.

The center is currently open Monday through Thursday from 9:00am – 2:00pm and student Equity Ambassadors will be available throughout that time.

The Yuba-Sutter Chamber is a catalyst for business growth specific to business. Members benefit from a full range of services and tools that can be a catalyst for their growth.

It happens. People buy from you and they love you. Then life gets in the way, and they don’t return. Sometimes it’s because they no longer have use for your products or services like when you sell gourmet dog biscuits, and they no longer have a pet. Sometimes they moved out of your area, and you don’t offer e-commerce options. Most often though, your business has simply slipped their minds. It’s no longer on their radar or part of their buying habit. It wasn’t something you did. They just have other things going on.

In these cases, you need to reengage them and bring yourself back to top of mind. Here are a few ideas on how you can do that.

10 Ideas to Reengage Past Customers for More Sales

Selling to previous customers is easier than winning over new ones. It costs less and because they’ve given you their money once—unless they had a terrible experience—they are likely to do it again…once you pique their interest.

Here are ten ways you can get them to pay attention to you again:

Send to your list. If you have a past customer list, use it. Send out an email (or mailer) telling them you miss them. Offer them a discount, BOGO offer, or free gift (or upgrade) with purchase to bring them in the store again.

Host and market an event. Invite people whose past buying history matches your event.

Share pictures of past customers (if you have them) and invite people to tag themselves on social media.

Start sending out email newsletters or launch an email nurture campaign.

Utilize digital retargeting through Facebook or Google so your ads are shown to people who have visited your site.

Post pictures on Facebook of your items and tag the items with cost and description (this is a nifty feature on Facebook).

Ask people to share pictures of themselves on social media with whatever they purchased from you.

Ask funny questions (or tell stories) involving your product or services on social media. For instance, if you’re a plumber, ask your social media audience what they think the weirdest thing you’ve ever pulled out of a drain was and then tell them.

Create a Facebook group for past customers (if it makes sense for your product and brand).

Attend industry (or community) events. Nothing like the serendipitous meeting to get them thinking about you again.

When it comes to reengaging customers, it’s a lot like your other relationships. Out of sight can be out of mind. Even if you’re not out of mind, you need to spur action. If you want to increase sales, you must reconnect.

Christina R. Metcalf (formerly Green) is a marketer who enjoys using the power of story and refuses to believe meaningful copy can be written by bots. She helps chamber and small business professionals find the right words when they don’t have the time or interest to do so.

Christina hates exclamation points and loves road trips. Say hi on Twitter or reach out on Facebook.

The Chamber works on behalf of its members and other local business interests in government. We inform local and regional officials of the impact of legislation on our economy here in the Yuba-Sutter area. We keep you informed and ensure that your voice will be heard on important regulatory, legislative, and educational issues that directly affect your business.

Check out the Chamber's Policy Agenda and how you can have your specific question or issue reviewed.

Government Affairs Policy Statements

United Chamber Advocacy Policy Agenda

Issue Selection and Approval Process for Issues to be Considered

Government Affairs Committee

FOR MORE EVENTS VISIT OUR CALENDAR

The Champion Circle represents a special group of businesses and individuals who have made a significant annual financial investment in support of the Yuba-Sutter Chamber of Commerce’s initiatives, programs and projects. Champion Circle participants are leaders in the business community. They help set the standard for quality services and help improve the business climate which will ultimately affect the economic success of our community.