I think there is often a misconception about what a Chamber of Commerce is. I can attest to this confusion through the examples of the dozens of calls we receive in a year, leading me to believe that many people think of us as 411 or the Better Business Bureau. I’d even go as far as to say some folks think we are the omnipotent finder of just about anything! We have had some doozies!.... “Ah yes, Hello, is this the Chamber of Commerce?.....I am looking for someone I went to high school with 40 years ago, his name is John. I don’t remember his last name, but I believe his Aunt Martha lived on Cooper. Can you help me find this person?” …..We have heard them all!
And then we have our school of thought that Chambers are all about mixers and networking. Parties, pageants and pancake breakfasts! While there is truth to this; and we do understand the value of networking opportunities, this is not the sum of who we are. I want to assure you we are so much more and becoming even more. It is a fact, that for Chambers to remain relevant and of value, we must become more than our parties, pageants and pancake breakfasts! Our Chamber is working diligently to build programming and services that will help to promote and support businesses in a myriad of ways.
For those not completely sure what a chamber is all about, here is a little Chamber 101.
A Chamber of Commerce is a form of business network, e.g., a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to advocate on behalf of the business community. The chamber of commerce is an organization of citizens who are investing their time and money in a community development program-working together to improve the economic, civic, and cultural wellbeing of the area. Local businesses are the members that elect a board of directors and/or executive council to set policy for the Chamber.
There are two primary functions of a chamber of commerce: first, it acts as a spokesman for the business and professional community and translates the group thinking of its members into action; secondly, it renders a specific product or services type that can be most effectively be beneficial by a community organization and to its members as a whole.
We look forward to sharing with you continued improvements at our Chamber!
p.s. I am sure you have noticed the new look of our E-Newsletter. Our editor, Michelle Downing, is gifted! I would like to also point out, that beginning this month, we will be moving to bi-weekly E-Newsletters but we will continue to share upcoming events with you on a weekly basis.
Thank you and Happy Holidays!
Member Since 1980
Golden Bear Alarms
Valley Fair Realty Corp
Member Since 1985
Member Since 1988
Member Since 1989
The Country Florist
Member Since 1999
Member Since 2001
Rotary Club of Yuba City
Member Since 2005
Close Lumber, Sutter
Circle R Irrigation Company LLC
Member Since 2009
Achieving Health Chiropractic & Wellness Center
Member Since 2010
Shaw & Associates
Member Since 2012
Holycross Funeral Home and Crematory, Inc
Member Since 2013
California Resources Corporation
Member Since 2014
Member Since 2015
Mother Goose Preschool
Roger Engstrom Energy Consultant
Member Since 2016
Member Since 2017
Golden 1 Credit Union
Member Since 2018
Maravilla Hair Salon
Recology Has Joined the Chamber Champion Cirlce
The Yuba Sutter Chamber of Commerce is pleased to announce that Recology Yuba-Sutter has joined the Champion Circle - a special group of businesses and individuals who have made a significant annual financial investment in support of the Yuba-Sutter Chamber of Commerce’s initiatives, programs, and projects.
“We are deeply grateful for Recology’s long-standing commitment to the Chamber. They are among the first to join this Chamber partner group. This level of support is a testament to their commitment to the Yuba Sutter business community.”, says Marni Sanders, CEO.
Champion Circle participants are leaders in the business community. They help set the standard for quality services and help improve the business climate which will ultimately affect the economic success of our community
“The Chamber’s commitment to the health of the Yuba Sutter business community is to be commended. We at Recology understand the critical role that Chambers play in communities and the Yuba Sutter Chamber of Commerce is no exception. They are the voice for business in Yuba Sutter.”, says Dave Adler, Assistant Group Manager, Recology.
The Chamber is proud to work alongside our partners to build a strong and unified voice for our business community’s interests. The Yuba-Sutter Chamber of Commerce represents more than 500 businesses in the Yuba-Sutter area. Learn more at www.yubasutterchamber.com.
The holiday season is upon us. And it provides many unique opportunities for all different types of businesses to market to customers in new and unique ways. Whether you own an online business, a local store, or even a B2B company, there are ways you can promote your business throughout the coming months. Here are some ideas you can use to market your business this holiday season.
Include Coupons With Purchases
The holiday season is a great time to garner some repeat business. And you can do that by including a coupon or special offer in each purchase so that customers can take advantage at a later date.
Cross-Promote With Other Businesses
You can also use a similar strategy to attract customers from other local businesses. Just exchange coupons or go in on a special offer and give those items to shoppers at each store.
Host a Thank You Dinner
If you have some really loyal customers or clients, you can say a special thank you at the holidays by taking them out to a lunch or dinner.
Partner With a Local Charity
You might also want to do some charity work during the holidays. If you have a local business, you can invite representatives from a local charity to collect money or share their message at your location for a day.
Donate Money to a Cause
Or you could simply choose to donate a portion of your profits throughout the holidays to a particular group or cause.
Invite Santa Claus
People love visiting Santa Claus around Christmas time. So you can invite him to your store or business to attract some families who are out shopping.
Exhibit at Holiday Shows
You can also get your products in front of more eyes by showcasing them at special shows or events throughout the holiday season.
Offer Gift Wrapping
Whether you sell products in a retail store or online, your customers are likely to want some of their purchases gift wrapped. So you can offer that as an extra service or even as a complementary add-on.
Publicize Your Returns Policy
When people purchase gifts, they want to know that they can be returned if by chance it doesn’t work out. So you can create a flyer for your store or display your policy prominently on your website so customers know what to expect.
Hand Out Hot Chocolate
For local businesses, handing out hot chocolate or other seasonal beverages can be a great way to spread some cheer and attract passersby.
Create a Fun Lights Display
You can also show off your spirit by creating a festive lights display that people will go out of their way to visit.
Create Holiday Window Dislays to Attract Customers
Or you could use your store windows to create a festive environment that also showcases some of your popular holiday products.
Let Kids Decorate Cookies
You can also get the kids involved in the holiday festivities. Host a cookie decorating party or give them a similar activity they can do while their parents shop.
Have a Party for Another Holiday
Holiday parties are incredibly popular around Christmas. But you could make yours stand out by celebrating a different holiday, like Bake Cookies Day on December 18 or Bacon Day on December 30.
Send Early Cards
If you plan on sending out holiday cards to customers or clients, you can also make those stand out by sending them out early.
Contact Bloggers Who Make Gift Guides
If you have products that could make great gifts, you can get them in front of more potential buyers by getting in touch with bloggers and asking them to feature your items in their holiday gift guides.
Give Away Free Samples
For those businesses that sell food items or anything that customers might want to try out before buying, giving away free samples can be a good strategy to encourage more sales and get more people through the door.
Have a Pampering Station
Holiday shopping can be stressful. So if you want to create a great experience for stressed out shoppers, you could offer some kind of pampering activity, like massages or guided meditation.
Hold a 12 Days of Christmas Sale
To keep people shopping throughout the holiday season, you can host a special sale where people can get specific products or deals for twelve days leading up to Christmas. You can even throw in some fun themed days to really get people into the spirit.
Give Away Stocking Stuffers
For those shoppers who are trying to finish off their holiday shopping, little stocking stuffers can be a real attraction. So you can give them away with each purchase or offer them at a discounted rate for people who spend a specific amount on other items.
Put Up Stockings for Customers
You could also help customers feel more connected to your store or business by displaying stockings or similar items with their names on them. Even little paper stockings can help you decorate your business and reward customers for shopping with you.
Play Christmas Music
You can’t create a festive environment without a little holiday music. Create a custom playlist or find a radio station with holiday music that really sets the perfect mood for your customers.
Decorate Your Website
Even if you only do business online, you can still show off your holiday spirit. Add some holiday inspired elements to your website, like snowflakes, a flying Santa, ornaments and more.
Send Out Festive Emails
You can also cater your email marketing efforts specifically to the holiday season. Add festive titles and touches that will appeal to those in the holiday spirit.
Display Holiday Themed Art
For local businesses, you can dress up your store and support local artists by displaying holiday themed art at your location. You can even offer it for sale to help those local artists find buyers.
Offer Gift Cards
Gift cards are very popular around the holidays. So you can offer them to your customers and make sure to display them prominently around the checkout area so even last minute shoppers know they’re an option.
Include Gift Card Bonuses
If you do sell gift cards, you can make it an even more intriguing option by offering bonuses. For example, you might include a $5 gift card with the purchase of a $20 gift card.
Create a YouTube Video
Video marketing is a great way to attract new customers throughout the year. And the holidays are no different. You can even create a themed video that shows off your holiday spirit with a song or a spoof of some popular holiday stories.
Host a Twitter Chat
For B2B or online businesses, you can get more customers involved around the holidays by hosting a special Twitter chat on a holiday related topic.
Have a Photo Contest on Facebook
On Facebook, you can encourage your followers to get involved by asking them to share their favorite holiday photos. You can even make it into a contest to give them an incentive to participate.
Create an Instagram Hashtag
If you want to increase engagement on Instagram throughout the holidays, you can create a specific hashtag that people can use to show off how they use your products in holiday gifts, recipes, parties and more.
Update Your Logo
Your logo can offer you a really simple way of showing off your holiday spirit. Just add some holiday themed elements or even just change it to a holiday color scheme just for the season.
Offer Extended Shopping Hours
During the holidays, you’re likely to do more business than you normally would the rest of the year, so it might be a good idea to extend your store hours on some popular shopping days just to offer a better experience for some customers.
Include Free Shipping
For online stores, free shipping can also be a very effective way to get more customers to actually purchase from you during the holiday season.
Sponsor a Holiday Event
For local businesses, look for local events like parades, races or other popular destinations and see if they accept local business sponsors. This can be a great way to get your business in front of more potential customers.
Offer a Grab Bag of Gifts
Some holiday shoppers just aren’t sure what to buy. But you can help them out and offer a sort of fun experience by offering grab bags or surprise gift items that they can purchase at a discounted rate and unwrap to reveal later.
Put Together Gift Baskets
You can also potentially sell more of your products by bundling or creating gift baskets that include multiple items in one.
Create a Holiday App
For mobile businesses, you can create a holiday specific app that’s catered to holiday shoppers or offers a holiday-specific experience.
Offer Gift Delivery
Even for local businesses that don’t normally ship products, you can offer to ship or personally deliver gifts for busy customers around the holidays as an extra service or offering.
Change Product Names
Whether you have a product based business or even a restaurant with specific menu items, you can show off some festive spirit by changing the names of your products to something that works with the holiday theme.
Have an Ugly Sweater Contest
Ugly sweaters are a big part of the holiday season for many consumers. So you could have a fun contest in your store or online to reward the customer with the ugliest one.
Create Holiday DIY Projects or Recipes
The holidays are a big time for people to get creative with homemade gifts, recipes and more. So if any of your products might work in those types of projects, you can create a tutorial and post it online.
Launch a Local Search Campaign
Local search is also very important when it comes to attracting local shoppers who are looking for specific types of businesses. So it can be a great time to run a local search advertising campaign.
Suggest Product Combinations
For people who are looking to make multiple purchases but aren’t necessarily sure exactly what they want to buy, you can make suggestions based on the items they’ve browsed or the items in their online cart.
Start a Re-marketing Campaign
You can also target past customers or people who have browsed products on your site already by taking advantage of re-marketing options.
Create a Holiday Themed Landing Page
For any holiday marketing campaigns, it can also be a good idea to set up a special holiday landing page. This can show off any themed promotions and also help you measure the effectiveness of those campaigns.
Have a Secret Online Sale
To reward your email subscribers or best customers, you can have a secret sale that you don’t publish anywhere else. This can make them feel important and give them the opportunity to get a really great deal.
Launch a Holiday Blog Campaign
If you have a blog for your business, you can also create themed blog posts to show off gift ideas, recipes and more.
Make a Downloadable Holiday Resource
You could also make a downloadable resource, like a shopping guide, recipes or even an ebook that customers can access on your website or through email.
Give Client Gifts
And finally, giving gifts to your best clients, customers and colleagues throughout the holiday season can be a great way to show your appreciation and create a great experience for all.
California businesses face increasing demands to comply with labor laws. We make it easy for your businesses to meet compliance requirements.
Keep in mind that every California employer MUST display a CURRENT California and Federal Labor Law Poster at each company facility.
Severe ﬁnes and penalties are assessed if a business doesn’t display a current poster.
Honoring Women Leaders in the Community- Nominations for the ATHENA AWARD! DEADLINE IS MONDAY, DECEMBER 3, 2018.
The Chamber would like to recognize FRANK M. BOOTH for their ongoing sponsorship of this prestigious award and thank them for their commitment to recognizing women leaders in the Yuba Sutter community! You can complete a nomination online at by clicking on the button below.
The ATHENA Award Program recognizes and honors the achievements of outstanding professional and business women. It celebrates individuals who strive toward the highest level of accomplishment; women who excel in their chosen field but who also open paths so that others may follow.
The ATHENA sculpture was created to capture and embody, in abstract bronze and crystal, all the strength, wisdom and power of the mythical goddess.
The ATHENA Award Program is an international program. Since its beginning in Michigan in 1982, more than 7,000 awards have been presented in over 500 communities in 8 countries. The Yuba Sutter Chamber of Commerce is pleased to bring this important recognition program to women in the Yuba Sutter area.
This FREE program will help you build business-to-business relationships with other companies and organizations by offering products and services at a discount to other Yuba-Sutter Chamber members and their employees. Designed to enhance your membership value, this program encourages members to buy from other members to save money, increase visibility and promote new business for their companies.
This great marketing opportunity is free to you as a member of Yuba-Sutter Chamber. If you would like to participate, please click the button below.Once we receive the listing of offerings from businesses, we will then list it on our website and in our membership directory.
NOTE: This program is not intended to endorse a particular product or member firm but to promote member-to-member relationships.
Yuba-Sutter Chamber of Commerce Gala and Awards - Friday, February 28, 2020, Hard Rock Hotel and Casino.
The Gala is an opportunity to honor and recognize chamber businesses for their achievements as well as individuals who have given countless hours of volunteer work in hopes of strengthening the local community and the Yuba-Sutter Chamber.
This is your opportunity to nominate a business or individual for an award. You may also nominate yourself or your business. Please tell us about a Chamber business or individual you have seen making a difference in the Yuba-Sutter area.
Business of the Year Award-
The Business of the Year award will be given to the company that demonstrates all-round excellence in business. The judging will focus on the competitive advantage of the business and will look at examples of specific strategies that have driven business growth. Other factors that will be considered include service to the community, customer and employee satisfaction, growth, and overall excellence.
Small Business of the Year Award
This award is designed for companies that have roughly 10 employees or less. The criteria will focus on the demonstration of sound business strategies and practices, overcoming challenges, customer service strategies, employee relations, business growth and performance, and community involvement. The company should also describe how it develops and leverages its limited resources, including personnel, to accomplish its mission and goals.
Environmental Sustainability Award- Awarded to a Yuba-Sutter Chamber member who has shown outstanding commitment to environmental sustainability through leadership and actions that influence green practices or have successfully implemented green programs, procedures or improvements in their business operations or a facility that has led to reductions in energy use and/or greenhouse gas emissions
Community Champion Award- Awarded to a Yuba-Sutter Chamber member business or non-profit that has an ongoing commitment to helping and supporting the community. The business awarded truly understands the impact of investing in the community and believes that a strong community is good for business.
The mission for November was to introduce the LEADership Yuba-Sutter 2020 to education in the Yuba-Sutter area. They spent one day exploring the local school systems, organized, coordinated and lead by Jami Larson, Director of Categorical Programs for Marysville Joint Unified School District. The informative day began at the Sutter County Superintendent of Schools Office with K-12 Delivery System Panel discussion with Gary Cena, Superintendent, Marysville Joint Unified School District, Karen Villalobos, Superintendent/Principal, Twin Cities Charter School, Tom Reusser, Superintendent of Sutter County Superintendent of Schools and Ron Sherrod, Assistant Superintendent, Sutter County Superintendent of Schools.
From there, the group made their way to Mary Covillaud Elementary in Marysville, a school with an unfortunate high population of underprivileged and homelessness children. They got a tour of the school clothes closet, which was built and maintained with the help of many community partners. The students can visit the clothing closet and receive new underwear, socks, coats, and school supplies.
The next stop of Education Day was Lindhurst High School for lunch prepared by the culinary arts students. The culinary students are led and taught by Tim Levitt, Yuba College associate instructor. The delicious lunch consisted of Roasted Top Sirloin served with Madeira Demi-Glaze, Herb Crusted Pork Tenderloin served with Apple Chutney, Caesar Salad, Penne Pasta with Alfredo Sauce and for dessert was a Triple Chocolate Mousse Cake, Pumpkin Pie bites, Lemon Meringue bites and Chocolate Mousse Cups with fresh whipping cream.
Following lunch, the group visited the Marysville Joint Unified School District Office. LEADership Yuba-Sutter listened and participated in a panel discussion with Jami Larson, Director of Categorical Programs, Marysville Joint Unified School District, Doug Criddle, Director of ROP, Sutter County Superintendent of Schools, Sandy Fowler, Director of CTE, Yuba College, Mark Mulliner, President, Local 228 and Rinky Basi, Sutter County One Stop. Doug Criddle, Director of the Tri-County ROP, gave the class a tour of the new advanced manufacturing trailer and Ag Mechanics Shop, where they heard from a couple of Ag students and teacher Donald Voltz.
The group ended the day listening to Mary Buttacovoli, Yuba City Unified School District Board of Trustees, and LEAD Alumni. She spoke to the class about community leadership.
LEADership Yuba-Sutter is a program dedicated to creating tomorrow’s leaders by inspiring and motivating individuals from our community to attain higher levels of leadership. Formed through the Yuba-Sutter Chamber of Commerce and sponsored by Sutter Health, the educational sessions, presentations, interviews with local leaders, and non-profit projects make an immense impact on the Yuba-Sutter community as a whole.
During LEADership Yuba-Sutter, participants go through nine all-day meetings with different facets of the community.
Location: The Burrows Theater, 630 E Street, Marysville
Tickets are $20 per person. Best to make reservations in advance. Opening Weekend Discounts: $18 for Seniors, Students, and Military Families. Scheduled groups of 6 or more, tickets are $18 per person.
Come join the Sutter County Museum for the 40th Annual Trees & Traditions!
Jonathan Karrant (jonathankarrant.com) will be joining us one last time to swoon and croon us into the holiday spirit. Heavy hors d’oeuvres will be provided by The French Whisk, we’ll have champagne, wine, and beer, and don’t forget our silent auction and raffle! Sponsorship opportunities are available for this event, please contact us for more information.